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mamoru is a sustainable living app that helps you discover and save on sustainable products, shops, cafes, restaurants, and more.

Our mission

Our mission is to accelerate sustainable living. 

We help consumers take more action for sustainability and help businesses doing sustainable initiatives grow their revenue and impact. 

Our name and logo


mamoru means "to protect."


Our name comes from the Japanese word mamoru which means "to protect." We want to enable more consumers and businesses around the world to take action to protect our planet.





Our logo represents an appreciation of all natural things.

Our logo is an interpretation of a Japanese torii (gate) found at Japanese shrines. It is inspired by the belief that all natural things are sacred and have a kami (spirit). The logo represents an appreciation of all natural things and is a reminder for us to protect the natural world. 

How mamoru works 

Using the site, discover new sustainable brands and shops and their student offers and discounts such as 10% off, free vegan sweets, and more.

App Screens (4).png
App Screens (4).png

At the store, show the offer to the staff when you make an order or when you pay. 


Goals for 2025

Move 10 billion yen to sustainable businesses

Increase student interest in sustainability from 45.3%* to 70% or more

Increase student engagement with sustainability from 20.9%* to 40% or more

*Survey n=553, February 2022 - April 2022

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